HoliJin: The Keychain That Tells a Story

Product Design|Illustration|Branding|UI/UX

HoliJin is a creative product designed to bridge cultural heritage and modern life for young Australians. It features a collection of beautifully designed keychains, each combining a contemporary illustrated acrylic piece with an NFC-chip logo. A simple tap of a smartphone instantly unlocks the rich story behind the festival it represents. Moving beyond stereotypes, HoliJin uses thoughtful design and seamless technology to make cultural discovery accessible and engaging. It’s more than an accessory—it’s a tangible link to tradition, fostering a sense of identity and pride for a new generation.